Maximize Sale Conversion With 360 Images For e-commerce

E-commerce platforms have evolved rapidly, and so have the brands in them. Customers’ tastes are changing as well, with the growing fashion style. People want something more, and those who can provide it are making money. 360-degree images for eCommerce stores are the new norm for showcasing products and boosting sales.

According to a study, 0.52% of consumers want to see a single product photo, 33.16% prefer multiple pictures, and 60% like 360 product images. For brands using 360 product images on their eCommerce platforms, their product add-to-cart ratio increases by 30%.

So, let’s explore the benefits, implementation strategies, and best practices for using 360 images in eCommerce stores.

What Are 360 Images for eCommerce?

360-degree pictures for eCommerce stores offer interactive visualizations and immersive experiences to consumers. They allow shoppers to see a product from all angles.

Photographers shoot a product from several angles and then stitch it together into a smooth, rotational image to generate 360-degree photos instead of standard shots that only capture one perspective.

This technology creates a more dynamic and immersive buying experience, allowing customers to comprehend better the product’s characteristics, quality, and dimensions.

How 360 Images Improve Customer Engagement?

Today’s consumers want the maximum information they can get before buying a product. 360-degree product images offer precisely that and much more. Customers can get a complete view of the product and its texture and can imagine using it more perfectly than ever. The rotating product image is also eye-catching and can engage customers to spend more time in your store.

Key Benefits of Using 360 Images for eCommerce

Using 360-degree product photos in your online store can increase your sales by 5x compared to standard times. You will also be ahead of many of your competitors as well. There are some key benefits of using 3D images in e-commerce stores.

• Improve Product Visualization: If you compare a typical 2D and 3D image, you will find the difference because it’s pretty obvious. In a 360-degree product image, the consumer can rotate and see all the possible angles of the product, which gives a dynamic visualization of the product.
• Increase Engagement: When customers can see the complete product, they are more engaged and spend more time in your store. By increasing engagement, consumers are more keen to buy than just roaming.
• Reduce Return Rates: With a 360-degree product image, customers can inspect the item thoroughly before buying. A 3D product image provides good details and is highly informative, which allows the return rate to be reduced.
• Competitive Advantage: Not many brands or online retailers have accepted the 360-degree image method yet. So, if you use 3D images, you will automatically gain a competitive advantage.

How To Implement 360 Images in Your eCommerce Store

Now that we know what a 360-degree product image is and what the key benefits of using it are, it’s time to know how to implement it. You can get help from a professional by giving the project, or you can hire professionals in-house and get it done.

However, I must mention that hiring a studio to complete a 360-degree product photoshoot can be a costly decision. On the other hand, hiring an in-house professional will also involve some additional hassle.

So, what is the best budget-friendly way of doing it for retailers or photographers? We will discuss it in the implementation, so be with us.

Step 1: Choose the Right Equipment

Before deciding whether we want to hire in-house or go to a studio we should have a basic knowledge of how it’s done. Why do you need to know this? Because, so that however you do it you can at least understand the process and don’t get scammed.

The first step is to choose the right equipment for the process. The major equipment required to produce 360-degree product images will be a DSLR camera, a motorized turntable, professional lighting, and software to stitch the images together.

Step 2: Set Up Your Studio

Now that you know about the equipment if you set up a studio, you must collect it, and if you hire a third-party studio, you have to ensure that they have it.

Step 3: Capture the Images

When the equipment and studio are ready, it’s time to capture the images. If you have photography experience, you can do this yourself, or else you should hire a professional photographer.

Step 4: Stitch the Images Together

After capturing the image, the next task is to post-process it and make it a 360-degree photo. 360-degree image editing experts use professional software to stitch the images and can add features like zooming or hotspots that will enhance the customer’s viewing experience.

For retailers, we mentioned earlier that we would share a budget-friendly way of producing a 360-degree image for your product. Giving the complete project to a studio is expensive so you can hire a post-processing studio like us. At Living Colors, we offer premium-quality professional image stitching services at a minimal cost.

For a photography studio, handling the post-processing after shooting a product is time-consuming. The time required to edit the images can be used for another shoot, thus increasing the project ratio.

Step 5: Upload to Your eCommerce Platform

After completing the post-processing, you will have a 3D product photo that can be rotated 360 degrees. Now you can upload them to your e-commerce platform and see the difference sooner than expected.

Best Practices for Using 360 Images for eCommerce

To maximize the effectiveness of 360 images for eCommerce, follow these best practices:

1. Optimize for Speed: Ensure your images are optimized for fast loading times to prevent customers from leaving your site due to slow performance.
2. Provide Multiple Viewing Options: In addition to 360-degree images, traditional static images and videos can be offered to accommodate different customer preferences.
3. Highlight Key Features: Use interactive hotspots within the 360 images to draw attention to important product details.
4. Test Across Devices: Ensure that your 360 images work smoothly on all devices, including desktops, tablets, and smartphones.
5. Monitor Performance: Track metrics such as engagement, conversion rates, and return rates to assess the impact of 360 images on your sales.

Conclusion

E-commerce platforms are continuously evolving every day because of technological advancements. If you want to stay ahead of your competition then you need to embrace the new technology and also all the new norms of showcasing products. Living Color has cracked the secret of a fantastic combination of providing professional class 360-degree images for e-commerce.

360-degree images for eCommerce offer a powerful way to showcase your products, build trust with your customers, and boost sales, so you must embrace them for your stores.