How to Create 360 Spin Video for eCommerce

E-commerce platforms are becoming more popular and competitive. Getting attention and driving sales demands a unique product presentation. Among many possible ways, there is one game-changing solution that I will be talking about today: creating a 360 spin video for e-commerce.

When you present your product in 3D format, your product view rate increases by 82%, from where 34% of customers interact with 3D views for more than 30 seconds. The more time customers spend, the more likely they are to purchase. 

So today, I will take you through everything you need to know to create stunning 360 spin videos for your eCommerce store using static product images. I will help you to understand the benefits of selecting tools and learning the process step-by-step.

What is a 360 Spin Video?

A 360 spin video is not an actual 360 video but a combination of images of a product from every possible angle, which then editing experts work their magic and make it rotatable. This way, customers can see all the details, textures, and features they would otherwise miss with static images.

Now, how do you create 360 spin videos for e-commerce? In short, you capture your product from every angle, and experts use specialized software to stitch them together and create a seamless spin effect. Depending on the platform, the viewer can play them manually or automatically.

Why Use 360 Spin Videos for eCommerce?

Using 360 spin videos in an eCommerce store can provide various benefits that can directly impact sales and customer satisfaction:

1. Improved Customer Engagement

360 spin videos are interactive. Customers can rotate them however they like and get an experience of viewing products A to Z. They can see textures and colors from all angles. Research shows that websites with 360-degree videos experience a 40% increase in user engagement compared to sites with static visuals. This additional time spent on the site often correlates with higher conversion rates.

2. Enhanced Product Visualization

Static product images may fail to capture certain angles or details, leaving buyers uncertain about their purchases. A 360-spin video eliminates this issue, offering a complete product view. For example, a customer viewing a pair of sneakers can rotate the product to examine the sole, stitching, and texture before purchasing.

3. Reduced Return Rates

Return rates in eCommerce can be as high as 30%, often due to mismatched expectations. A 360 spin video minimizes this risk by providing customers with a clear understanding of the product’s appearance, size, and features, resulting in more satisfied buyers and fewer returns.

4. Increased Sales

Interactive 360-degree visuals make your products stand out, offering customers a premium browsing experience. According to a report by Econsultancy, products presented with 360-degree visuals show a 27% increase in sales compared to those without.

The Technology Behind 360 Spin Videos

How They Work

360 spin videos combine advanced imaging and software technology. First, you capture high-quality product images, and then, with the help of editing, a software expert combines them and makes the video.

Interactive Integration

Modern eCommerce platforms like Shopify, Magento, and WooCommerce support integrating 360 spin videos through plugins or custom coding. Additionally, cloud-based services such as Adobe Commerce and BigCommerce provide enhanced compatibility for hosting and embedding these videos.

Optimized for Performance

360 spin videos are compressed and optimized for fast loading speeds to ensure smooth website performance. Advanced techniques, such as progressive loading and content delivery networks (CDNs), ensure these videos don’t slow down your website.

Key Benefits of 360 Spin Videos for Different Industries

360 spin videos aren’t just for large retail brands—they’re beneficial across a wide range of industries. Here’s how different sectors can leverage this technology:

Fashion and Apparel

360 spin videos allow customers to see intricate details like stitching, texture, and fit from all angles for clothing, shoes, and accessories. This is particularly effective for premium brands looking to emphasize quality and craftsmanship.

Electronics

Showcasing gadgets, laptops, and other devices with 360 spin videos highlight features like button placement, ports, and design. Customers feel more informed about their purchases.

Home Goods and Furniture

Whether it’s a coffee table or a designer lamp, rotating the item virtually helps buyers visualize how it will look in their space.

Jewelry

For small, intricate items like rings and necklaces, 360 spin videos allow customers to see the sparkle and craftsmanship up close, which is hard to capture in static images.

How to Create 360 Spin Videos for eCommerce

To Create a high-quality 360 spin video, you must capture high-resolution product photos from every angle. So, you will need careful planning, the right equipment, and skilled execution. Here’s a step-by-step guide to help you create your first 360 spin video:

Step 1: Prepare Your Equipment

To capture professional-grade product images for the 360 spin video, you’ll need the following:

• Turntable: A motorized turntable is essential for capturing consistent, evenly spaced images. Options like the Iconasys 360 Product Photography Turntable or PhotoSpherix Turntable are highly recommended.
• Camera: Use a high-resolution DSLR or mirrorless camera to capture sharp images. A lens with adjustable focus ensures you can capture details effectively.
• Lighting Setup: Proper lighting eliminates shadows and enhances product details. Use softboxes or ring lights for evenly diffused light.
• Tripod: A sturdy tripod ensures stability and prevents blurry images during the shooting process.

Step 2: Capture the Images

1. Place the product on the turntable, ensuring it is centered.
2. Set your camera to manual mode to maintain consistent exposure across all shots.
3. Rotate the turntable in small increments (e.g., every 10-15 degrees) and capture an image at each stop. Aim for 24-36 images for smooth rotation.
4. Use a remote shutter release or timer to avoid camera shake.

Step 3: Edit the Images

Once the images are captured, they need to be edited for consistency:

• Use Adobe Photoshop or Lightroom to adjust brightness, contrast, and sharpness.
• Remove any background distractions to create a clean, professional look. Background removal tools like Remove.bg or Canva are helpful.

Step 4: Create the Video

Compile the edited images into a video format using software like:

• WebRotate 360: A popular tool for creating interactive 360 product views.
• Sirv: You can generate 360 spin videos directly from your product images.
• Adobe After Effects: Ideal for advanced users looking to add special effects or animations.

Creating high-quality 360 spin videos can be time-intensive, especially for businesses with a large product catalog. This is where Living Colors steps in. We can take charge of the complete process from editing the product images to creating the spin product video. Our professional 360 spin video editing service helps you transform ordinary product images into interactive experiences that captivate your customers.

Step 5: Integrate the Video

After we send you the 360 spin video, you can upload it to your store using an embedded 360 viewer or plugin. Many eCommerce platforms like Shopify, WooCommerce, and Magento offer plugins for 360-degree videos.

Why Choose Living Colors for 360 Spin Video Services?

Creating and editing high-quality 360 spin videos can be complex and time-consuming, but that’s where Living Colors can help.

As industry leaders in visual content creation, we produce interactive 360-degree videos that elevate your product listings. Our team uses cutting-edge technology and years of experience to ensure every video is visually stunning, engaging, and optimized for online use.

What Sets Us Apart?

• Advanced Tools: We use the latest editing technology to create 360-spin videos from images for the e-commerce platform.
• Seamless Integration: Whether you’re on Shopify, WooCommerce, or Magento, our experts can integrate 360 spin videos directly into your site.
• Custom Solutions: We offer customized solutions to meet the unique needs of your business, ensuring a personalized experience.
• Cost-Effective Pricing: We deliver premium results at competitive rates, making 360 spin videos accessible for businesses of all sizes.

Conclusion

Incorporating 360 spin videos into your eCommerce strategy is a game-changer for businesses looking to elevate the customer experience. You can increase engagement, reduce returns, and drive more sales by providing detailed, interactive product views.

Ready to transform your product listings? 

Partner with Living Colors for professional 360 spin video editing services and give your customers the immersive shopping experience they deserve.