Packages of product photography sessions are becoming one of the significant issues for both photographers and clients these days.
When it comes to marketing products, there is no alternative to capturing high-quality product images.
Eye-catching photos can set your brand apart, communicate quality, and build customer trust. Which means it’s a long-term investment for users.
But in recent times, we all know the world economy has been facing some challenges. The inflation rate is high, and people need more money to spend.
In this situation, you might need clarification about how much you should spend on your product photography.
So, I will talk about it in today’s article and try to give a solution to all the confusion as a consumer you are having.
Table Contents
Why Does Product Photography Matter for Your Brand?
Before going into the photography packages, I want to clarify why your brand requires product photography.
When customers shop online, they rely heavily on visuals to make their purchasing decisions. High-quality product images not only attract the attention of your consumers but also build trust and confidence in your brand.
According to studies, nearly 90% of consumers say that product photos significantly influence their purchasing decisions. With clear, detailed, and professionally captured images, you can showcase the value and quality of your products. It differentiates you from competitors and improves your brand’s credibility.
Investing in quality product photography packages helps ensure that each product is represented accurately and appealingly, making it easier to convert interest into sales.
What to Expect in Product Photography Packages?
As a customer of product photography, we all should expect that whatever package we choose should cover the requirements of our brand.
Here are some of the standard components you can expect in most packages:
Types of Shots
Shooting from different angles of each product, such as front, back, side, and top views, is a must for any photography package. Some packages also offer specialized options like lifestyle photos, close-ups, and 360-degree shots to help customers see details from every angle.
Editing and Retouching Services
Almost every package includes basic editing, such as color correction and background removal. Advanced packages may also offer retouching services that enhance the product’s appearance. As advanced packages are expensive, you can always go to third-party editing agencies like Living Colors who are equally highly professional in product photo editing.
Image Usage Rights
This is another crucial thing that every package should have. The terms of usage of the photos must be clarified. Some photographers may restrict the ways you can use the images, such as limiting usage to your website only, while others provide full usage rights. Always confirm what’s included to avoid surprises.
Additional Services
Some premium packages may include extras like styling, creative direction, or location scouting, particularly for lifestyle shots. These added services can elevate your images and create a more immersive experience for potential buyers.
Types of Product Photography Packages
Most photographers and studios offer different product photography packages to their clients. Here’s a breakdown of typical packages:
- Basic Package: The basic package is ideal for startups, small businesses, or individual sellers with limited budgets. It usually includes a few standard shots with minimal editing.
- Standard Package: The standard package is often the go-to choice for most mid-sized businesses. It balances quality and variety. It typically includes multiple shots of each product with light retouching to enhance its appearance.
- Premium Package: The premium package is perfect for brands seeking high-end, polished images. It includes extensive options such as customized styling, creative direction, and advanced retouching.
- Custom Packages: If you have businesses with unique needs—like seasonal product lines or specific industry requirements—the custom product photography package is for you. It is flexible and allows you to select the exact services you need, such as recurring photoshoots or bulk discounts for larger product lines.
Ideas for Product Photography Packages According to Different Types of Photography
Depending on the photography type, the pricing packages are different for every studio and photographer. Below, I have given an overall estimated pricing package for different types of product photography.
| Photography Type | Basic Package | Standard Package | Premium Package |
| E-commerce Product Photography | $100 – $150 | $200 – $300 | $400 – $600 |
| Lifestyle Product Photography | $150 – $250 | $300 – $500 | $700 – $1,000 |
| Amazon Product Photography | $100 – $150 | $250 – $400 | $500 – $800 |
| Jewelry Product Photography | $150 – $200 | $400 – $600 | $800 – $1,200 |
| Model Product Photography | $200 – $300 | $500 – $800 | $1,000 – $1,500 |
| 360 Product Photography | $300 – $400 | $600 – $800 | $1,000 – $1,500 |
You can hire a professional photography studio or a freelance photographer, but overall, the product photography pricing will be the same as I mentioned below. If you are an online retailer, E-commerce and Amazon product photography best fit your brand.
How to Assess and Compare Product Photography Packages
Once you’ve narrowed your options, you must know how to assess and compare packages.
Firstly, you have to go through the portfolio. A portfolio gives insight into the photographer’s style, quality, and versatility. Make sure their work aligns with your brand’s aesthetic and vision.
Secondly, Look at the details of each package, paying attention to any limitations on image resolution, usage rights, or retouching quality. Hidden costs can sometimes surprise clients, so make sure everything you need is included.
Last but not least, If styling and creative direction are essential to you, discuss how much input you’ll have over the shoot. Some photographers allow clients to be involved in styling and setup, while others handle everything themselves.
Final Words
When you choose one of the best product photography packages, it becomes a game-changer for your brand.
From clean, crisp product shots to engaging lifestyle images, the right package can showcase your products in a way that draws customers in and builds lasting trust.
When considering professional product photography, think about what best aligns with your brand’s identity.
Whether it’s keeping a consistent look across your online store or creating eye-catching images for social media, every choice matters. Each approach builds a unique visual style that sets you apart.
The goal is simple: create a memorable shopping experience. Keep customers engaged. Bring them back for more.
